MirriAd and Repucom in world first for brand integration pre-valuation
MirriAd and Repucom have partnered to infuse the former’s brand placement software with the latter’s analysis platform. The marriage is excellent news for those using MirriAd’s technology – among them, Channel 4’s Deal or No Deal – as it means they can now see how effective their advertising placement is likely to be. Repucom’s analysis…