MirriAd and Repucom in world first for brand integration pre-valuation

MirriAd and Repucom have partnered to infuse the former’s brand placement software with the latter’s analysis platform.

The marriage is excellent news for those using MirriAd’s technology - among them, Channel 4’s Deal or No Deal – as it means they can now see how effective their advertising placement is likely to be. Repucom’s analysis platform scans the footage, checking factors like location on screen and time in shot to inform users how likely the placement is to be picked up by viewers.

The solution is fully automatic and produces results immediately rather than the usual five days post-transmission, accelerating away from the uncertainty and expense of traditional placement measurement methods.

The partnership is good news for both companies: it provides MirriAd users instant feedback about the success of their placement; and demonstrates Repucom’s practical application for their analysis platform.

To find out more visit www.mirriad.com.

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