Day: October 17, 2012

Alex Fleetwood and Robert Briscoe at ExPlay 2012

The organisers of this year’s ExPlay Festival announced the two keynote speakers for the 1 – 2 November: Hide&Seek’s founding director Alex Fleetwood and artist Robert Briscoe. Fleetwood’s and his studio are passionate advocate’s of public play, integrating games with performance art in public spaces. His talk ‘As Fun To Watch As It Is To…

MirriAd and Repucom in world first for brand integration pre-valuation

MirriAd and Repucom have partnered to infuse the former’s brand placement software with the latter’s analysis platform. The marriage is excellent news for those using MirriAd’s technology – among them, Channel 4’s Deal or No Deal – as it means they can now see how effective their advertising placement is likely to be. Repucom’s analysis…