Umbrellium: Winner Of Museum Of London Open Call Brings Together Strangers Connected By A Shared View Of London

  • Project chosen following open call for ‘An Idea for a Future London’
  •  VoiceOver Finsbury Park unites residents to share the future of London
  •  Hyper-local broadcasts crisscross and connect neighbours in Finsbury Park


In May this year, the Museum of London and Thirteen Ways issued an open call for proposals for An Idea for a Future London - projects that would offer suggestions for positive change in the city. The open call was part of the museum’s initiative, City Now City Future, a year-long season of events exploring some of the challenges of urban life and the future of global cities.

More than seventy groups and individuals, including artists, designers, architects, community groups and planners submitted proposals to the museum. Among the shortlisted proposals were a celebration of citizen-led projects in Lambeth by Virginia Nimarkoh and Fan Sissoko; a reimagining of London’s sewer system by Julia King; a community musical by Janette Parris; and an open school celebrating our common resources, new economies and resourcefulness in the city, by artist Ruth Beale.

The winner of the open call was a project entitled VoiceOver Finsbury Park, a hyper- local social radio project which will allow people to broadcast their stories and discussions about life in London.

The project was produced by Umbrellium in partnership with Furtherfield, based in Finsbury Park and with strong ties to the local community. The winner was chosen by a judging panel comprising Lauren Parker, City Now City Future Curator at the

Museum of London, Clare Cumberlidge (co-founder of Thirteen Ways), Asif Khan (architect), Beatrice Pembroke (Director of Creative Economies, British Council), Heather Phillipson (artist) and Finn Williams (architect and planner).

VoiceOver Finsbury Park is a social radio project in which local residents will broadcast monologues and discussions about life in London and express their feelings about the city’s future. A series of light antennae, LED nodes and radio boxes designed by Umbrellium will be installed by residents in their homes to create a network of light and sound that can be heard and seen by the whole community. The aim of the project is to give neighbours who may never have spoken to each other a reason to chat and share ideas.

The hyper-local communications network, installed and operated by residents, will enable them to suggest and discuss their ideas, speculations and imaginings about the future of London. VoiceOver Finsbury Park broadcasts will take place at the beginning of 2018, and culminate in a takeover of a gallery in the Museum of London at the end of February 2018, where visitors will be able to listen to the voices, thoughts and interactions from Finsbury Park residents captured by the installation.

VoiceOver Finsbury Park is a development on the Umbrellium project VoiceOver East Durham, commissioned by East Durham Creates and produced by Forma. An Idea for a Future London is co-commissioned by the Museum of London and Thirteen Ways for City Now City Future, and supported using public funding by Arts Council England.

Lauren Parker, City Now City Future Curator at the Museum of London, said: “Living in a global city like London brings with it many joys and benefits but often, human scale interaction can get lost in the hubbub. VoiceOver Finsbury Park will bring communities together to create connections and share their experiences in a new and exciting way. As we look to the future of cities like London, it will be a fascinating experiment to see what comes out of this project.”

Usman Haque, Founding Partner, Umbrellium, said: “We want to collaborate on building engaging cities, rather than just ‘smart’ cities, that put people’s needs first.

With VoiceOver Finsbury Park we are using technology that gets people meaningfully involved in creating, installing, supporting and bringing to life a cultural infrastructure – one that actively encourages performance, sharing and storytelling.”

Ruth Catlow, Co-founding Director of Furtherfield said: “The promise of the web in the 1990s was that we would see ourselves together, connected around the globe, and would cooperate to shape the world for shared interests. We now observe that the very devices and platforms intended to link us to each other, often serve in fact to isolate or even segregate us from the people standing right next to us. With VoiceOver Finsbury Park we hope to recreate a local, communal communication space for people to trust their neighbours with their dreams for their global city. ”

Further information: #CityNowCityFuture


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