brand integration

MirriAd – Digital Product Placement

This is a showreel produced by MirriAd, a digital product placement company based out of the UK which offers “a new way to reach audiences by digitally embedding brands into video content”. With product placement rules being liberalised in many countries, this is a significant opportunity for TV networks and film studios to monetise past…

MirriAd and Repucom in world first for brand integration pre-valuation

MirriAd and Repucom have partnered to infuse the former’s brand placement software with the latter’s analysis platform. The marriage is excellent news for those using MirriAd’s technology – among them, Channel 4’s Deal or No Deal – as it means they can now see how effective their advertising placement is likely to be. Repucom’s analysis…