MirriAd – Digital Product Placement

This is a showreel produced by MirriAd, a digital product placement company based out of the UK which offers “a new way to reach audiences by digitally embedding brands into video content”.

With product placement rules being liberalised in many countries, this is a significant opportunity for TV networks and film studios to monetise past content.  It also enables film and TV studios to insert product placement into content post-production.

MirriAd has already provided digital brand integration for the likes of P&G, Coca Cola and Unilever.  Next time you are watching Forrest Gump and find yourself wondering whether he always drank Red Bull, you know who to blame.

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