Oxford Street to get a rebrand
Yes, that Oxford Street, world famous for world famous shops, home to Selfridges, the flagship Top Shop, and top visiting attraction for millions of shoppers world wide, will get a brand makeover, courtesy of Goosebumps Brand Consultancy and commissioned by the New West End Company.
“With the coming of Cross Rail and the launch of new flagship sites, the physical development of Oxford Street is moving forward at a pace. We need to create a brand that’s just as dynamic” explains Jen Chassels of the New West End Company that’s responsible for the street’s marketing and promotion. “Goosebumps’ ideas and methodology presented the best fit with our ambitions.”
“Oxford Street is one of the most iconic streets on the planet so we’re extremely honoured to have been asked to be a part of its future” adds Simon Cotterrell, founder of Goosebumps Brand Consultancy.”
We can’t wait to see what the new Oxford Street will look and feel like.