Ladbury PR

When does a game turn into extended play?

A game is a game is a service. Or so argues Ella Romanos, organiser of Extended Play - the first and only digital interactive festival launching in Plymouth this November. The festival will celebrate the human propensity to play with digital media, over the course of two days covering talks from key industry players, panel discussions, a Game Jam and even a business Boot Camp, for 20 of the region’s most inspiring interactive studios. Channel 4’s Jo Twist, The Guardian’s Keith Stuart, and TIGA CEO Richard Wilson have already been confirmed as speakers, and more will be announced soon.

The theme of the festival is “games as a service,” something that Ella and her team of gaming professionals and supporters are particularly passionate about. They have seen a progression in the interactive industry away from the delivery of a game as a single product, to the provision of games as a service - a more lasting, and engaging, way to enjoy play. “We are looking forward to participants creating, sharing and inspiring each other in what is the fastest growing, and in our minds, most exciting, sub-sector of creative industries - Games!”, says Ella.

Extended Play will take place at the National Marine Aquarium in Plymouth, 3 - 5th November 2011.

To find out more about attending or reviewing the festival, visit www.explay.co.uk.