Ladbury PR

What’s Not To Llove? New Llama’s – the tastier snack.

With a mission to rid the world of boring snacks, this Llama knows exactly what he wants. Created by London based Goosebumps Brand Consultancy as part of the overall brand propostion for Tesco’s savoury baked bites called Llama’s, the mammal fronted snacks hit the stores earlier this year and benefit from creative marketing for the duation of the Euro 2012 Championships.

With a national outdoor media campaign and a special partnership with The Sun, we’ll see the mighty Llama making predictions for the games (he has already successfully predicted that Chelsea will win the Champion’s League) and offering his expert sports commentary.

Here is a colourful execution of the Llama’s tasty baked bites poster campaign. Doesn’t he look dashing in his on-trend mustard knitwear? Can’t wait to have a bite.

Find out more at www.llamasnacks.com