The YMMC is an ambitious new initiative designed to bring together content creators, producers, influencers, media platforms, and organisations reaching men and boys online in a collaborative space. The YMMC serves as a hub for experimentation, learning, and dialogue, focused on evolving and reshaping the dominant — and often harmful — ideas about what it means to be a man that persist in online environments.

Across digital platforms, young men are bombarded with the idea that being “relentlessly rich and ripped” is the only version of success. We want to change that. The Young Men and Media Collective is here to spotlight alternative, healthier messages about what it truly means to be a man in today’s world.