Academy Award Nominated Director Nisha Pahuja, collaborating with NGOs Equality Now, Equimundo, and MenEngage Alliance has launched global gender justice campaign #StandWithHer. Inspired by Pahuja’s Oscar® nominated 2024 documentary feature, To Kill a Tiger, currently streaming on Netflix, which tells the story of Ranjit, a farmer in Jharkhand, India, and his wife, Jaganti, who seek justice for their 13-year-old daughter, Kiran (pseudonym), after three men sexually assault her. Despite social ostracization, death threats, economic poverty, and caste prejudice, they refuse to give up. Defying all odds, they win a landmark ruling. Their story of courage and resilience has the power to inspire people around the world to work for a future free of gender-based violence (GBV).

#StandWithHer has three key goals: Empower survivors of sexual assault and GBV to seek justice; create a culture of shared responsibility, inviting men and boys to become allies; and prevent GBV through education and social narrative change. The campaign’s vision is built on four integrated pillars: Public Awareness and Mobilization, Political Advocacy, Education and Prevention, and Media and Social Media campaigns.

“For the past few years, my team and I have been working tirelessly toward this moment-supported by partners, organizations, and thinkers who’ve been at the forefront of gender rights for decades, ” said Academy Award Nominated Director Nisha Pahuja. “As filmmakers, we understand the power of story, especially documentary, and its singular ability to unite people around an issue. The eradication of sexual violence and GBV needs the commitment of all of us. With To Kill a Tiger, we have a powerful story – the force of Ranjit’s love and the wisdom and courage of his daughter Kiran, are those rare elements around which movements can form, and the seeds of change planted.”

Executive Producer Priyanka Chopra Jonas says, “The courage and resilience shown by Kiran, her father, and their family in their fight for justice -despite the odds stacked against them – shine a light on the deep-rooted inequalities that still exist worldwide. Gender-based violence is a global crisis, yet too often, it remains hidden in the shadows. I am honored to support the #StandWithHer campaign, inspired by Nisha’s powerful documentaryTo Kill a Tiger, to help drive meaningful change. This campaign is a reminder that love, when fearless and unwavering, has the strength to transform the world.”

A strong proponent of male allyship, Ziauddin Yousafzai, co-founder The Malala Fund says, “To Kill a Tiger is an inspiring real-life story with the power to shake the foundations of deeply rooted patriarchal norms. Against all odds, Ranjit’s unwavering conviction to support his daughter in the face of political and social pressure is remarkable. He represents the kind of man all men should be proud of, and the kind of father all men should aspire to be. Kiran—true to the meaning of her chosen pseudonym—is more than a ray of hope; she is the sunshine of a new dawn of equality and human dignity as she shifts the burden of blame and shame from the victim to the perpetrators. The historic court decision reinforces a vital truth: rape is not a stain on the innocent victim but an ugly mark on an unjust society. Kiran and her father wield the tools of social, political, and legal systems against the tiger of ruthless patriarchy.”

Gary Barker, President, and CEO, Equimundo says, “At Equimundo we are laser focused on finding ways to achieve gender equality working with men and boys to champion change – and for men to see their stake in more caring versions of manhood. Stories that have the power to connect us to these issues can be transformative. Nisha Pahuja’s film To Kill a Tiger, about one father’s mission to seek justice for his daughter, through persistence and love is an extraordinary example of one such story, and so we are proud to support Nisha’s #StandWthHer campaign to promote a safer, more equitable world for women and girls and one that will benefit men and boys too.”

Executive Producer Dev Patel says, “I am so proud to see the impact of To Kill a Tiger grow beyond the screen with the launch of the #StandWithHer campaign. This is one of the most important stories in modern Indian history, and with this campaign, we can really start to see and understand its capacity to empower and serve as a catalyst for change.”

Working in collaboration with various U.S. organizations, the campaign will seek to sustain and increase government funding for survivors nationally and internationally and support GBV prevention programs. The campaign will kick off with a To Kill a Tiger screening tour of the U.S. The tour will include screenings and high-profile events. Each event will be followed by conversations with Pahuja, the film’s participants, gender rights activists, legal and political experts, and Executive Producers. Currently, 40 in-person screenings are planned within the U.S., including New York, Chicago, Dallas, Austin, Houston, Los Angeles, San Francisco, Boston, and Washington.

In September, the campaign moves internationally, where over 75 in-person screenings are being planned. To ensure the long-term sustainability of the impact campaign, Blueshift Education and Roco Films will create and distribute a comprehensive curriculum inspired by To Kill a Tiger. In two years, the curriculum will reach 1.2 million students in 25,000-50,000 schools across the U.S.