ABANDON NORMAL STRATEGIES: Limited edition artwork from Abandon Normal Devices

A timely and unconventional limited edition artwork delivered to your home, from (typically) digital-art producer Abandon Normal Devices (AND), creative prompt cards Abandon Normal Strategies aspire to galvanise alternative approaches to thinking during this extraordinary time of change and profusion of screen-based activity.

Inspired by Oblique Strategies, Abandon Normal Devices has invited AND artists and critical thinkers from the last decade, to devise a new set of strategies reflecting on our altered realities. Abandon Normal Strategies is a limited edition printed artwork that will be delivered to your home, aspiring to galvanise alternative approaches, connections and unexpected courses of action.

The original Oblique Strategies are a deck of cards devised by Peter Schmidt and Brian Eno as part of their own creative practices and collaboration. Subtitled Over One Hundred Worthwhile Dilemmas the cards hold short, cryptic suggestions, statements or observations and should be drawn from the deck to break an impasse in creativity or aid in a dilemma.  Abandon Normal Devices’ very name is inspired by one of the original Oblique Strategies cards, ‘Abandon Normal Instruments’.

In 2020 we find ourselves living within an altered world, requiring new approaches to all aspects of life. Some of these changes are simple – responding to basic needs, adjustments of daily routines – others pose challenges to our core principles and identity. This deeper level of adjustment asks us to consider our ingrained assumptions on the way things work and to seek guidance from unlikely sources.

In the midst of our acclimation, postponements and the proliferation of online content we invite you all to Abandon Normal Strategies and ask what now, for how we live, work and create?

With a distinct emphasis on creative enquiry and provocation, over the last decade Abandon Normal Devices has invited you to think, and then think again.

Now, we invite you to think differently

Abandon Normal Strategies are available as exclusive limited edition prints, with each card featuring a new creative enquiry paired with a bespoke artwork on the reverse. The newly commissioned artworks by Rafaël Rozendaal are a meditation on technology, time and observation. The hyper reduction of horizons in fluro pastels are the artist's impressions of distant views - as seen through our devices - intensified and transmuted by technology.

Featuring strategies byNora Al-Badri( (DE/IQ) Mark Amerika (US), Wafaa Bilal (IQ/US),Julie Freeman (UK), Laura Juo-Hsin Chen (US/CN), Julian Oliver (NZ),  Joshua Sofaer (UK), TRES (MX), UBERMORGEN (AT/CH) and Addie Wagenknecht (US/AT) with reverse artwork designed byRafaël Rozendaal (BR/NL).

Cards will be addressed by hand and mailed from early August, making a physical connection, between producer, artist and audience, at a time when we have all been asked to reside within a digital frame.

To place an order, please visit andfestival.org.uk/ANS    

strategies £5.00. Strategies packs £35 \\ Inclusive of domestic and global

* The size reflects the original Oblique Strategies format, allowing these exclusive additions to fit seamlessly with an existing set.

More about the always brilliant AND below....

AND is a nomadic commissioner and born-digital producer, a catalyst for new approaches to art-making and digital invention creating ground breaking projects which challenge the definitions of art and moving image with a distinct emphasis on creative enquiry and provocations.

AND brings together an eclectic mix of academics, filmmakers, scientists and anarchists to actively push the boundaries of audience experience and arts production. Inviting artists to hijack the imagination, by developing projects which abandon traditional settings and partnerships.Proposing a significant shift in the way art is experienced, their portfolio consists of site-specific film happenings, exhibitions, performances, online projects, residencies, public realm interventions and a roaming biennial festival.

Audiences are invited to interact with bold ideas, encounter new art-forms and experience art, in the everyday and in unexpected location

AND was established in 2009, as a unique partnership between Cornerhouse (now HOME Mcr), FACT and folly, and is funded by Arts Council England.

AND Festival is the UK’s first roaming festival of cinema, art and digital culture, which maps fresh geographical and digital domains every edition. An international catalyst for partners and artists to explore different contexts and curatorial models.

More - andfestival.org.uk                        

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